Selling pizza from a yogurt shop was a side-gig Jeremy Brown started that was open only a few hours on the weekend.
In just three years, he evolved his small side hustle into one of the biggest catering companies in Indiana.
“I couldn’t think of a name,” Brown jokingly admitted. “I suggested Nameless and my friends and I thought it was funny.”
The small pizza set-up even used “Hello. My name is ____” stickers on their pizza boxes, filling the blanks in with the names of the food. They paid rent to the yogurt shop by sales percentage and sealed the deal with a handshake. With no sign in front, the business relied on advertising by word of mouth in downtown Indianapolis.
And people started talking.
Hours quickly expanded to weekdays with 90 percent of orders catered.
“At that time, 10 pizzas at $15 a pizza was a big day for us,” Brown recalled.
“We started partnering like crazy with local groups and organizations by providing food,” Brown said.
Nameless also scooped up sponsorship opportunities.
“It’s one thing to say this is the best pizza ever, it’s another thing for people to try it and say this is the best pizza ever and then tell their friends.”
How did Brown successfully evolve from pizza to catering? Simply put – by listening to his customers.
“Demand prompted more interest and fueled our menu diversity,” Brown explained.
Nameless Pizza figuratively and literally catered to their patrons. Customers started asking for a salad, desserts, drinks, and even ice. They discovered pizza did not transport as well as other food options. As the menu and client list grew, the company expanded and pizza fell off the list.
Nameless Pizza became Nameless Catering.
Nameless Catering is now one of the biggest and most respected catering companies in Indiana and serves some of the largest companies in Indianapolis.
By listening to what their customers want and need, Nameless has successfully evolved from a small pizza operation into a force of a catering company.
“We didn’t start this thinking we would have a multi-unit full statewide delivery company,” Brown humbly acknowledges.
“There are a thousand places to eat, but not a thousand places like Nameless Catering.”
Now, the company has five different kitchen locations and delivers around the entire state.